Why? Because he was the father of logic. And logic cannot be substituted for anything else in the creative procedure. Starting from the visual solution and copy approach
to the closing of the ad, logic leads you to reach a truly convincing conclusion about a promise... the essential promise of a product or service.
For this reason, creativity in the advertising field is not a matter of "occurrences", but of the logical and persuasive exposure of the comparative advantages of the client.
At Creactiva we know how to generate strongly attractive strategies for your target audience, because we always pursue originality with a logical sense, and this is a vital part of our philosophy.