MARKETING/ADVERTISING

MARKETING/ADVERTISING

team

It is possible to be "born with experience" ...

When you gather together a talented group of people with many years of accumulated experience in the advertising business, and team them up with the dinamism of capable and highly skilled young people, you form the projection and development of an advertising agency with true leadership. At Creactiva we are people with the ambition and knowledge to fulfill your company's goals. Our purpose is not to be simple "providers of service" but an integrated extension of your marketing and sales departments. Here we are, ready to compete for consumer attention with advertising campaigns that connect your business with your potential market.

team

Unlike others we still don't want "to get married"...

We are an "uncompromised" team. We don't have any kind of "honeymoon" with the media or with any advertising vehicle because "impartiality" is a very important virtue that very few people possess in the advertising business. Some agencies are "married" with certain radio or TV stations and illogically place their clients on these stations in order to please their "spouse." These agencies follow their own agenda over the needs of their clients. Creactiva knows how to marry you to the right advertising strategy for your business with the right focus on your target audience. And this is our sole compromise.

team

As a part of our philosophy "Aristotle is never absent from our ads"

Why? Because he was the father of logic. And logic cannot be substituted for anything else in the creative procedure. Starting from the visual solution and copy approach to the closing of the ad, logic leads you to reach a truly convincing conclusion about a promise... the essential promise of a product or service. For this reason, creativity in the advertising field is not a matter of "occurrences", but of the logical and persuasive exposure of the comparative advantages of the client. At Creactiva we know how to generate strongly attractive strategies for your target audience, because we always pursue originality with a logical sense, and this is a vital part of our philosophy.

team

For "tough times" there is a new way to tackle the problems!

If you are not satisfied with today's results of your advertising, you probably need memorable messages with a fresh new creative approach to make an effective recall in the mind of your target audience. Creactiva generates messages, easy to be remembered and interpreted because they clearly explain, with originality, our client's comparative advantages from the rest of the competitors ... and originality is differentiation and differentiation is POSITIONING ... It's the way we make a business stand out from the crowd.

team

We know how to give a quick response to your communications needs

Not everything is carved in stone. There're some shifts and turns on the way. Markets are dynamic. At Creactiva we have the quick and effective response to your communication needs. We have the improvisation ability to generate creative solutions out of unexpected situations, and this is the part and parcel of our business.

team

We don't puzzle the audience over a mess of facts

We don't create our own clutter by trying to say too much in one message. We write ads, not "soap operas". Time and space are extremely delicate in the advertising business. And this is due to their cost and the brief time we have to persuade your real and potential clients. For this reason from all of your copy points or list of benefits you may have to offer to your clientele, there's only ONE SINGLE POINT that we call THE BASIC OBJECTIVE TO COMMUNICATE which gives us the differentiation fact for your business' positioning. This basic objective to communicate will be the battle cry to win the war over your competitors.

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